5 Trends in Corporate Gifting You Need to Know About in 2023

Ø Personalization: Personalization in corporate gifting means tailoring the gift to the recipient's individual preferences, interests, and needs. Companies are expected to focus on customizing their gifts in 2023 to stand out from

the competition and create a lasting impression. Personalization can include adding the recipient's name or initials to the gift, using their favorite colors or themes in the gift design, and including a personalized message or note.

Ø Sustainable and eco-friendly gifts: As environmental concerns continue to rise; sustainability will become a priority for many companies in 2023. Eco-

friendly gifts made from recycled or upcycled materials, or products that are designed to be reused, will be popular. Companies will also look for ways to minimize waste, such as using eco-friendly packaging and avoiding single-use plastics.

Ø Tech-based gifts: As technology advances, companies will be looking to incorporate more tech-based gifts in 2023. This trend is particularly relevant

in the age of remote work and digital communication. Tech-based gifts could include smart home devices, wireless chargers, virtual assistants, pen drive or wearable technology like smartwatches.

Ø Wellness-focused gifts: The COVID-19 pandemic has highlighted the

importance of health and wellness, and this trend is expected to continue in 2023. Companies will look to provide wellness-focused gifts that promote physical and mental well-being. Examples include fitness trackers, yoga mats, plants, aromatherapy sets, or healthy snack baskets.

Ø Local and artisanal gifts: The trend towards local and artisanal gifts reflects a growing interest in supporting small businesses and showcasing unique, handcrafted products. Companies may opt to source gifts from local vendors, promote regional specialties, or feature handcrafted goods like pottery, jeweler, or textiles. This trend aligns with a growing interest in sustainability, as locally sourced products often have a lower carbon footprint than imported goods.

Overall, these five trends in corporate gifting for 2023 reflect a desire for personalized, sustainable, and meaningful gifts that align with current cultural values and interests.